Brand Guardian
At WRS we recognize that it is not only revenues that are at stake everyday within the online environment, but reputations as well. And, of course, if your reputation gets damaged this will have an immediate and negative impact on your revenues.
Malicious comment or defamatory statements can easily damage a brand that has been carefully built over many years. And with one in four UK internet users writing a blog, the volume of people contributing to the content of the internet has grown immeasurably, while at the same time there has been a marked decline in how brand owners can manage these multiple conversations and comments.
We believe that it is now imperative that a company knows exactly what is being said about them and their brands online, and that Brand Reputation Management now has to be a core part of a brand’s strategy.
Furthermore, it is only by having access to up-to-date knowledge that a business can rapidly respond to any negative publicity, or equally capitalize on any rapidly spreading positive coverage.
That’s why we have developed our WRS Brand Guardian service. This enables us to identify brand reputation issues, fix them, and then protect and defend a brand's online environment on a continual basis.
The service has three main components, which we offer as part of an ongoing process:
- We make your official site, or sites that positively support your reputation, as visible as possible to people searching online for your brand name
- We constantly monitor the Internet for new mentions of terms associated with your business, and analyse all the occurrences with respect to their potential impact on your reputation
- We provide advice on a response strategy for if any pages are discovered that could negatively affect your reputation.
The techniques that we use to deliver this service are sophisticated Search Engine Optimization and Marketing tools that we have developed and refined over the past five years. We now pride ourselves as being at the forefront of Brand Reputation Management.
